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How We Became a Decathlon Supplier: Our First Sample Order Success

Date:

2025-07-31

Author:

Della Tan

Theme:

PCB Assembly

Quick Leads-PCBA

Breaking into the supply chain of a major global brand like Decathlon isn’t easy—especially when you’re a small-batch electronics manufacturer competing in a fast-moving industry. But in mid-2025, we were able to deliver a successful PCBA sample order that helped us take the first step. Here’s how it happened—and what we learned along the way.


We became a Decathlon supplier by providing a fast, full-service PCB assembly (PCBA) sample for a smart fitness device prototype. Our low-MOQ, turnkey service and RoHS-compliant manufacturing helped us meet their technical standards and timeline. This first sample paved the way for long-term partnership discussions.


Here’s how we stood out to one of the world’s biggest sporting goods brands—and what other EMS companies can learn from our journey.

Decathlon smart fitness device used for prototype testing with custom PCBA
Decathlon Smart Fitness Equipment Prototype

How do I become a supplier to Decathlon?

Becoming a supplier for Decathlon often begins with small steps. In our case, it started with an online inquiry. Their procurement team found us through Google while searching for a fast sample PCBA manufacturer in China. Within 24 hours, we responded with a tailored quotation and confirmed our technical capabilities. The initial project—a custom PCB for smart fitness devices—required not only fast delivery but also full compliance with EU RoHS standards.

Most new suppliers start with sample validation. Decathlon assesses fit based on product quality, communication speed, and the supplier’s ability to scale, as outlined in their manufacturing responsibilities.

Most new suppliers start with sample validation. Decathlon assesses fit based on product quality, communication speed, and the supplier’s ability to scale. A reliable PCB supplier for international brands must demonstrate all three—especially during the prototyping phase.


What does Decathlon look for in a supplier?

While price matters, it’s only one piece of the puzzle. During early discussions, it became clear Decathlon valued:

  • Responsiveness – Their team appreciated our detailed technical replies within 12–24 hours.

  • Flexibility – We offered PCB assembly services for sports equipment without a minimum order quantity.

  • Compliance – Our RoHS-compliant PCB assembly from China helped satisfy regulatory requirements.

  • Past Experience – We highlighted prior projects as an EMS provider with global client experience.

Rather than selling ourselves aggressively, we focused on clear communication, transparency about capabilities, and listening to their needs.

In addition to competitive pricing and sustainability, Decathlon uses a structured process for onboarding suppliers, as explained in their Supply Chain Disclosure.

2 turnkey pcb assembly line in china
Turnkey PCB Assembly Line in China

Why was our PCBA sample order a turning point?

The turning point came in June 2025 when Decathlon requested a PCBA sample order for one of their new smart fitness prototypes. The project was challenging—small batch, custom BOM, lead-free soldering, and tight delivery expectations.

Thanks to our turnkey PCB manufacturer with no MOQ model, we handled:

  • PCB fabrication

  • Component sourcing

  • SMT + through-hole assembly

  • In-circuit and functional testing

Despite its small scale, we treated it with full production seriousness. By July 2025, the samples were shipped from our Shenzhen facility, meeting both function and timeline expectations. Our internal sales engineer, Emily Zhang, played a key role in coordinating between procurement and production.

Turnkey solutions help brands prototype faster with less friction, as explained in our post on why turnkey PCB assembly services matter.


What are PCB sample orders used for?

Sample orders are common in electronics manufacturing, especially when working with large buyers. They allow companies like Decathlon to:

  • Test functionality in real-world environments

  • Validate DFM (Design for Manufacturing) feedback

  • Assess communication quality and delivery reliability

A successful sample often leads to deeper engagement. For OEM electronics manufacturers, it’s a critical first touchpoint.

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RoHS-compliant lead-free soldering process for sustainable PCB assembly in China
RoHS-Compliant Lead-Free Soldering Process

Why are small batch PCBA services important for prototyping?

Innovation in smart devices moves fast. Brands can’t afford to wait for large MOQs or slow processes. That’s why small batch PCB suppliers in China with no MOQ options are gaining traction.

Our model is built for this stage:

  • Quick quoting (within 24 hours)

  • Component sourcing support

  • End-to-end manufacturing

  • DFM feedback when needed

This flexibility is essential for R&D teams iterating on design—especially for hardware like sports electronics or IoT fitness gear.


Industry pain points in PCBA—and how we solve them

The PCBA industry faces a few common issues, especially in prototype phases:

Pain Point Our Approach
Delayed communication Fast engineer-to-engineer feedback
Component shortages Broad sourcing network with real-time inventory
Quality inconsistencies In-house QC + partner audits
MOQ inflexibility Open to samples & small batches
Certification complexity Guidance on RoHS, CE, and functional tests

Our goal isn’t to outshine larger EMS firms. Instead, we aim to fill the gap between prototyping and scale, acting as a modest but reliable electronics manufacturing partner.

Prototype PCBA sample under AOI inspection for quality validation before mass production
PCB Sample Testing with Equipment (AOI/ICT)

How to get Decathlon to notice your EMS company

We didn’t run ads or send cold emails. Decathlon found us through organic search—thanks to our site’s visibility for terms like:

  • Custom PCB for smart fitness devices

  • PCBA supplier trusted by international brands

  • Turnkey PCB assembly with no MOQ

Here are a few strategies that helped:

  1. Clear Website Positioning – We featured capabilities like turnkey service, sample support, and certifications on the homepage.

  2. Technical Blog Content – Articles on lead-free soldering, fast PCB quotes, and PCB prototyping tips built credibility.

  3. Visible Certifications – We highlighted RoHS, CE familiarity, and process control with real photos.


Sustainable and RoHS-compliant PCB assembly from China

Sustainability and compliance were non-negotiable. Decathlon requested RoHS-compliant assemblies from the start. Our factory followed:

  • Lead-free soldering processes

  • RoHS component sourcing

  • E-waste reduction practices

By positioning ourselves as a sustainable electronics manufacturing partner, we aligned with their global ESG goals—without making it a marketing gimmick.

RoHS compliance isn’t just a checkbox—it directly impacts long-term reliability and market access, as explored in our guide on RoHS-compliant solder choices.

5 global brand supply chain network visualization
Global Brand Supply Chain Network Visualization

FAQs

Yes, we provide PCB prototyping tailored to smart devices, including sensor integration, Bluetooth modules, and compact form factors. Whether you're refining a wearable or testing a new fitness tracker, our engineering team supports you from schematic review to sample delivery. We're a custom PCB supplier for smart fitness devices with full DFM support and no MOQ.

Absolutely. Our fast PCB quote online system allows you to upload your BOM and Gerber files directly. You'll receive a detailed quote—covering materials, assembly, and lead time—within 24 hours. This is ideal for engineers needing a quick estimate for small batch PCB assembly in China without delays or hidden fees.

For every PCBA sample order, we follow strict IPC-A-610 standards and perform full visual, in-circuit, and functional testing. Our team verifies each board individually to maintain precision even in low-volume runs. This approach makes us a reliable PCBA supplier trusted by international brands who expect consistent quality from the first piece.

Yes, we offer RoHS-compliant PCB assembly from China, using lead-free soldering and EU-compliant materials. As a sustainable electronics manufacturing partner, we also minimize e-waste and follow eco-friendly sourcing policies. This helps our clients meet both regulatory and corporate sustainability goals—without compromising quality or delivery times.

Have Specific Requirements?

Looking for high-precision PCB assembly for your products? Our team specializes in delivering top-tier assembly services, ensuring your devices perform flawlessly in any environment. Contact us today for a free consultation on how we can enhance your product’s reliability.

What we learned—and what you can do too

We didn’t expect a big order. What mattered was showing professionalism on a small one.

  • Be fast and clear – even on weekends.

  • Don’t oversell—deliver.

  • Optimize your site for the right keywords.

  • Make it easy to say “yes” to a sample.

This experience didn’t make us “big.” But it made us better—and taught us what it takes to work with serious, global brands.

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